Antioxidants are substances that can prevent or slow damage to cells caused by free radicals; unstable molecules that the body produces as a reaction to environmental and other pressures. They are sometimes called “free-radical scavengers.”

Clinical Evidence

Clinical evidence is a compendium of summaries of the best available evidence about what works and what doesn't work in health care. It is designed to be useful in daily practice by answering common and important clinical questions.

Clinical Trial

Clinical trials are research studies that are aimed at evaluating a medical, surgical, or behavioural intervention. They are the primary way that researchers find out if a new treatment, like a new drug or diet or medical device is safe and effective in people.


European Union


Flavonoids are a group of phytonutrients (plant chemicals) found in almost all fruits and vegetables. They are responsible for the vivid colors in fruits and vegetables and have an important role in promoting health by preventing cell damage in the body.


General Pharmaceutical Council - regulatory body of Pharmacists and Pharmacies in Great Britain.


Health Food Manufacturers’ Association


High Performance Liquid Chromatography: is a technique in analytical chemistry used to separate, identify, and quantify each component in a mixture.


Microgram. unit of weight measurement.


Milligram. Unit of weight measurement.


A food or fortified food product that not only supplements the diet but also assists in maintaining and protecting health, so provides benefits beyond basic vitamin and mineral supplementation.


Nutritional Reference Value. NRV are set for 13 vitamins and 14 minerals for the purposes of food labelling and are EU guidance levels on the daily amount of vitamin or mineral that the average healthy person needs to prevent deficiency.


Organic means working with nature, not against it. It means nurturing the soil as a living organism, restricting pesticides and no manufactured herbicides.

P value

Research value. This tells the reader or researcher how effective the study product is likely to be. Any p-value <0.05% has a significant clinical effect. The lower the p- value the more effective the product.


A compound manufactured for use as a medicinal drug.


Polyphenols are antioxidant compounds found in many plant foods. They protect the body's tissues against oxidative stress and associated illnesses.


Prebiotics are types of dietary fibers that feed the friendly bacteria in your gut.


Probiotics are live bacteria and yeasts promoted as having various health benefits.


Potency is an expression of the activity of a drug or bioactive in terms of the concentration or amount required to produce a defined effect

Randomised controlled trial

This is a study in which a number of similar people are randomly assigned to 2 (or more) groups to test a specific drug, treatment or other intervention.

Raw material - ingredient

The basic material from which a product is made.

Soil Association

The UK's leading food and farming charity and organic certification body


Get in touch

Have questions about your order, or a general enquiry?